Privacy Policy

Last updated: October 2, 2026

Niche Leads, LLC, doing business as Assembly Pros ("we", "us", "our"), operates the assemblypros.com and assembly.services websites (together, the "Platform"). This Privacy Policy explains what information we collect, how we use it, who we share it with, and your choices regarding that information.

Information We Collect

Information you provide

When you book a service, request a quote, or contact us, we collect your name, email address, phone number, service address, zip code, and payment information. We may also collect information you provide in messages, reviews, photos, or support requests.

Information collected automatically

When you visit the Platform, we may collect your IP address, browser type, device information, pages visited, and referring URL.

Cookies and similar technologies

We use cookies to operate the Platform and improve your experience. Specifically:

• Authentication cookies: Used to keep you signed in when you access your account or partner dashboard. These are session cookies managed by our authentication provider (Supabase).
• Referral cookies: When you arrive at the Platform through a referral partner (for example, a manufacturer or retailer that links to our assembly services), we set a cookie to remember the referral source. This cookie lasts up to 30 days and helps us attribute your booking to the correct referral partner. It may store the referral partner identifier, a product SKU, a retailer order number (if you provided one), your zip code, and a timestamp.
• Cart session cookies: Used to associate your browsing session with items in your cart for abandonment recovery purposes.

Some links on the Platform may be affiliate links to third-party retailers. If you click an affiliate link, the retailer may set its own cookies on your device in accordance with its privacy policy. We do not control those cookies.

We do not use advertising or tracking cookies from third-party ad networks. We do not participate in cross-site behavioral advertising.

Search queries

We log search queries entered on the Platform to improve our product catalog and search results. These logs are not tied to your personal identity.

How We Use Your Information

• To process and fulfill your service bookings
• To communicate with you about your appointments, including confirmations and reminders
• To process payments through our payment provider (Stripe), including securely storing your payment method on file for post-service charges
• To respond to your questions and support requests
• To send you service-related updates via email or SMS (with your consent)
• To attribute bookings to referral partners for partnership reporting
• To improve our website, services, and customer experience
• To comply with legal obligations

How We Share Your Information

We do not sell your personal information. We may share your information with:

• Independent service providers: Assembly and installation services booked through the Platform are performed by independent, third-party service providers ("Service Providers"), not by Niche Leads, LLC. When you submit a booking, we share your name, contact information, service address, and service details with the Service Provider assigned to your area so they can perform the work. The Service Provider is the merchant of record for your payment.
• Referral partners: If you arrived at the Platform through a referral partner (such as a product manufacturer or retailer), we may share aggregated, non-personally-identifiable booking and visit data with that partner for reporting purposes. We do not share your name, email, phone number, or address with referral partners. We may share the retailer order number you provide if it was collected at the referral partner's request.
• Payment processors: We use Stripe to process payments on behalf of Service Providers. Your payment information is handled directly by Stripe under their privacy policy. Payment details are processed on the Service Provider's Stripe account, as they are the merchant of record.
• Communication providers: We use third-party services (Twilio for SMS, Mailgun for email) to send booking confirmations, reminders, and service-related notifications.
• Image hosting: Photos you upload (for quote requests or reviews) are stored on Cloudinary, a third-party image hosting service.
• Lead referral services: If your location is outside our current service areas, we may share your name, contact information, service address, and service details with installers.org, a third-party lead marketplace where independent service providers pay to access leads. This occurs only when you explicitly submit a request through our outside-area form. This sharing may constitute a "sale" of personal information under certain state privacy laws (see State Privacy Rights below).
• Affiliate retailers: The Platform may contain links to third-party retailers where you can purchase products. If you click an affiliate link, we may earn a commission from the retailer. We do not share your personal information with affiliate retailers. Any data the retailer collects when you visit their site is governed by their own privacy policy.
• Legal requirements: We may disclose information if required by law, subpoena, or other legal process.

Data Security

We use industry-standard security measures to protect your information, including encrypted connections (HTTPS), secure payment processing, row-level security on our database, and access controls. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. Booking records are retained for accounting and warranty purposes. Referral cookies expire after 30 days. You may request deletion of your account data by contacting us.

Your Choices

• SMS: You may opt out of SMS notifications at any time by replying STOP to any message or updating your preferences.
• Email: You may unsubscribe from marketing emails using the link in any email. Service-related emails (booking confirmations, receipts) cannot be opted out of.
• Cookies: You can control cookies through your browser settings. Disabling cookies may affect site functionality, including authentication, referral tracking, and cart persistence.
• Data access and deletion: You may request a copy of your personal data or ask us to delete it by emailing us at the address below.

State Privacy Rights

California residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act and the California Privacy Rights Act:

• Right to know: You may request the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to delete: You may request that we delete the personal information we have collected from you, subject to certain exceptions (such as completing a transaction or complying with a legal obligation).
• Right to correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to opt out of sale or sharing: If you submit a request through our outside-area form, your information may be shared with installers.org, a third-party lead marketplace. This may constitute a "sale" under the CCPA. You may opt out of this by emailing us at support@assemblypros.com with the subject line "Do Not Sell My Personal Information." We do not share your personal information for cross-context behavioral advertising.
• Right to non-discrimination: We will not discriminate against you for exercising any of these rights.

Categories of personal information collected: Identifiers (name, email, phone, address); commercial information (services purchased, booking history); internet activity (pages visited, search queries); geolocation data (zip code, service address).

Categories of personal information disclosed for a business purpose: Identifiers and commercial information shared with Service Providers to fulfill bookings; identifiers shared with payment processors (Stripe) and communication providers (Twilio, Mailgun); internet activity shared with hosting and infrastructure providers.

Categories of personal information sold: Identifiers and commercial information (name, contact details, service address, and service requested) may be shared with installers.org when you submit an outside-area request. No other personal information is sold.

To exercise these rights, email us at support@assemblypros.com. We will verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf.

Virginia, Colorado, Connecticut, and other states

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with comprehensive privacy laws have similar rights to access, correct, and delete their personal data, and to opt out of the sale of personal information, targeted advertising, and profiling. We do not engage in targeted advertising or profile consumers for automated decision-making. The only context in which personal information may be sold is through the installers.org lead referral described above, which you may opt out of. To exercise your rights under any state privacy law, contact us at support@assemblypros.com.

Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can remove it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

Contact

If you have questions about this Privacy Policy or your personal data, please contact us:

• Email: support@assemblypros.com
• Niche Leads, LLC
  10144 S KY 501
  Liberty, KY 42539